The Bauhaus Archiv is an archive and museum of design in Berlin. They collect, document and display artifacts related to the Bauhaus school; preserving history and reminding visitors where it all started. I explored possible directions to take the Bauhaus Archiv’s visual identity, expressing it’s rich history and dedication to artistic expression coupled with design principles.
Three-dimensional geometric art is constructed using point, line, and plane with an adherence to overlapping grids, evoking Bauhaus architecture and modernist forms.
Modular geometric shapes construct abstract letterforms using reminiscent of graphical Bauhaus forms. Inspired by Wim Crouwel’s graphic design approach, each element adheres to the underlying grid, creating structure.
Iterating on direction two, primitive letterforms combined with type to create contrast between readability and legibility. A modular grid was devised for a microsite, becoming a canvas for all elements. Interactions were crafted to emulate the form of the Bauhaus Archiv building; establishing a connection between the past and present.
The microsite showcases the archive’s collection of artifacts, offering visitors the convenience of previewing the collection in advance of their visit.
Creating this visual identity was an experience full of discovery. It not only helped me to develop skills in visual and digital design, but it also broadened my perspective towards design. I realized that design is not just limited to the present but is influenced by the past and has an impact on the future as well. There is value in integrating historical elements in design to provide that message to future generations.